Wits Development Communication programme is changing in tune with changing times. While the theories remain the same, content reflects the changing needs of communicators from different sectors. Our two block release Honours Level Certificates promote the notion of participatory communication as a catalyst for behavioural change and social development. Students receive a grounding in development communication theory and explore the use of the mass and social media to disseminate information and encourage participation.
These high-level certificates, equivalent to NQF 8, are not credit-bearing but If you obtain an average of 70% for Certificate B and have been accepted for Honours in Journalism and Media Studies, you will be credited towards a course in the degree. Alternatively, there will be other avenues open to you once you have completed. Talk to us.
Module 1: Starts 12 June 2023
Development communication in the South African context
The development media environment and media channels
Overview of commercial and community media
Module 2: Starts 3 July 2023
Evaluating development communication tools
Effective use of media releases and social media
Speeches that communicate development
Module 3: Starts 24 July 2023
Publishing to communicate development
Writing features and profiles
Critical evaluation of advertorials
CERTIFICATE B (you need to first complete Cert A)
Module 1: Starts 17 April 2023
Setting up a communication strategy for development communication
Assessing development communication systems
Reporting development communication initiatives
Module 2: Starts 4 May 2023
Civil society and advocacy in development communication
Writing development case studies
Module 3: Starts 22 May 2023
Development Journalism theory and practice
Writing opinion & analysis for development communication
Broadcasting and development communication
Why Development Communication
The focus is on participatory communication. For the public sector, community protests testify to an increasing demand to be included in development decisions. For the private sector, doing business entails communicating its investment in development. For the non-profit sector, effective communication is a critical ingredient for success. In all sectors, development communication demands skilful employment of techniques, critical thinking and ability to evaluate outcomes within a structural framework.
Structure of the programme
Pitched at Honours level (NQF 8), the programme is practical and based on measurable outcomes while encouraging critical analysis on an academic level. Assessment will take the
form of evaluation of individual assignments and performance demonstrating the application of skills acquired.
The programme is usually presented through modules that require full-time attendance for five days each. Certificate A is now available on the basis of remote learning, making it possible for students to obtain this qualification without having to travel to Johannesburg.
Certificate A: TBC
Certificate B: TBC