From stamping a card, collecting points or using their app, brands will do everything to get you onto their loyalty programme.
We discuss the different strategies with Amanda Cromhout from Truth Customer Leadership.
Troy Raju and Matthew Peter from VarsityVibe explain how the student discount app works. Later Carlos Simoes from eBucks tells us how FNB does loyalty.
This week’s 60 Seconds Corporate Sell comes from Lebogang Letsoalo of Sincpoint.
The show is presented by Mudiwa “Mobb Justice” Gavaza. Our executive producer is Elna Schutz and technical production is done by Kutlwano Serame.
Catch The Business Buzz live on Vow FM 88.1 in Johannesburg or stream it on www.vowfm.co.za. All shows are available on www.journalism.co.za, produced by the Wits Radio Academy.
